In spring 2008, Lamar Advertising decided to relocate its existing corporate headquarters to 5321 Corporate Boulevard, Baton Rouge, Louisiana. A renovation project, 5321 Corporate is conceived as a transformation from heavy, impenetrable brutalism to strength, grace, movement, and optimism. The existing 115,000 square foot facility would need to be renovated to accommodate all current Lamar corporate employees and allow for reasonable future growth. The interior design would foster an open work environment with a variety of multipurpose meeting rooms and communal areas. Even the executive offices and conference rooms would be located in the same general vicinity as the conventional office space. Central to the clients’ design requirements, the design would need to be neat and unassuming. Ford|Dickinson’s proposal sought to smooth out a shift in the urban grid.

Woman’s Hospital has been proudly bursting at the seams for some time at its current location in the center of Baton Rouge. With the eastern expansion of the city and the development of the I-10 Interstate system after 2006, Woman’s Hospital decided to move their beloved campus to a new location capable of providing the experience their customers expect, and the care the growing community needs. Their vision is to provide a state-of-the-art facility approximately 5 miles from the current campus. The new campus is located on the corner of Airline Highway and Pecue Lane. The goal was to create a new hospital that will be aesthetically pleasing, technologically advanced, and focused on an exceptional patient experience. Ford|Dickinson partnered with HKS, out of the Dallas/Ft.Worth area, to design the new campus. F|D would be responsible for the design of the public spaces, patient rooms, and other hospitality areas.

In the fall of 2007, Lamar Outdoor Advertising and Ford|Dickinson began development of a series of new advertising structures that would incorporate new digital display technologies. It was thought that these new designs would increase public acceptance, and therefore expand the market for placement of these outdoor advertising structures. These new designs would improve the aesthetic appearance of outdoor advertising structures, work in concert with existing support systems, and provide an economical ‘kit of parts’ that can be delivered, installed, and maintained easily throughout the United States. The design process led to the development of four general-concept families with multiple variations that would fulfill those concepts. These conceptual designs were thoroughly illustrated at a temporary online hub where RFP recipients and members of the client body could download documentation about the project.